According to a study published in the Journal of Marketing, the answer is yes. Among participants who were watching their weight, people ate significantly more calories of a fitness-labeled snack versus the same snack with a regular label. These people also exercised less after eating the fitness-labeled snack. Read more about the sneaky way “fitness” foods can hinder your weight loss efforts.
Lisa Fleming is a professional Health Coach who is certified by the American Council on Exercise (ACE). She is the author of "Exercising Mom." She lives in Virginia with her husband and three children.